More creative with the references.
.org .edu .net .gov
In MAAI - it's a combination. Best of both worlds.
From personal experience, creative displays of data informs more than boring layouts. When it comes to academic language (even though I taught academic language), I always said 'if they can't understand the language you use to tell them your profound truth, then it's just waste of everyone's time'.
Sometimes, the worry does come up. Is my blog professional enough? Is it academic enough? Do I sound respectable enough to be taken seriously? Do I appear as I know what I'm doing? When this seed enters, I remind myself of Neil Gaiman's words:
'...But the one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.'
I can do this project they way I do things. Else, I would be repeating all the processes, all the tries, the experiments, and the studies that others have done to solve a similar problem. The only way I would even have a hope of making a dent is if I do things the way I do things. Using my own gaze.