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CHAOTIC GOOD
Problem: To battle depression in Gen Z.
Insight: In a world where media highlights the negativity in the world, sincere acts of kindness stands out.
Concept: Kindness glow in the dark.
Execution: Tackling Gen Z depression via kindness by encouraging them to build a foundation of small acts of kindness in everyday life.Â
Mediums used: book, wearable, and app.








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