top of page

BUFFY & I

Problem: To battle depression in Gen Z.Insight: In a world where media highlights the

negativity in the world,sincere acts of kindness stands out.

Concept: Kindness glow in the dark.

Execution: Tackling Gen Z depression via kindness by encouraging them to build a

foundation of small acts of kindness in everyday life. 

Mediums used: book, wearable, and app.

bottom of page