CHAOTIC GOOD

Problem: To battle depression in Gen Z.
Insight: In a world where media highlights the negativity in the world, sincere acts of kindness stands out.
Concept: Kindness glow in the dark.
Execution: Tackling Gen Z depression via kindness by encouraging them to build a foundation of small acts of kindness in everyday life. 
Mediums used: book, wearable, and app.

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